Privacy Policy

Privacy Policy

Last Updated: April 14th, 2025


Welcome to Squid, a website analytics service provided by ScriptEngine, Inc. ("Squid," "we," "us," or "our"). We take privacy seriously and are committed to handling data in a transparent and privacy-first manner.


This Privacy Policy explains what information Squid collects, how it is used, and how responsibilities are allocated between Squid and its customers when Squid's services are deployed on customer websites or applications (the "Services").

1. Our Role

Squid acts solely as a service provider and data processor on behalf of its customers. We process data only in accordance with our customers' instructions and do not use data collected through the Services for our own advertising, marketing, or independent purposes.


Squid does not sell or share personal data as those terms are defined under the California Consumer Privacy Act (CCPA) and other applicable privacy laws.


For business customers: Additional data processing terms, including specific commitments under the California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR), are set forth in our Data Processing Addendum, available at https://asksquid.ai/dpa.

2. Information We Collect

Account and Business Information

When you create an account or interact with Squid directly, we may collect business contact information such as name, email address, and company information.


Usage and Analytics Data

When the Squid Services are deployed on a customer's website or application, Squid processes analytics and usage data, which may include:


  • Clicks, scrolls, and navigation events

  • URLs and page metadata, including query strings

  • IP addresses or partial IP addresses

  • Device, browser, and operating system information

  • Session identifiers and timestamps


This data is collected solely for analytics, performance monitoring, troubleshooting, and service improvement purposes.

3. Data Minimization, Hashing, and Anonymization

Squid is designed with privacy-first principles:


  • Squid does not store direct personal identifiers such as names or email addresses within behavioral analytics data

  • Identifiers are hashed and pseudonymized, and data is anonymized at rest where feasible

  • Data may be re-associated only for authorized customer access within the Squid user interface

  • Squid does not attempt to re-identify anonymized or pseudonymized data except as necessary to provide authorized access to customers through the Services


Usage data does not, by itself, identify an individual without additional information controlled by the customer.

4. Cookies and Tracking Technologies

Squid uses cookies and similar technologies to support functionality, security, and analytics.


Customers control whether and how Squid's Services are deployed on their websites or applications. Customers are solely responsible for providing legally required notices and obtaining any required user consent, including through cookie banners or consent management tools, before enabling Squid tracking.


Users may manage or disable cookies through their browser settings.

5. Customer Responsibilities

Customers using Squid are responsible for:


  • Providing clear and accurate disclosures to end users regarding analytics and tracking

  • Obtaining all required consents under applicable privacy laws

  • Ensuring their configuration and use of the Services complies with applicable law


Squid does not control customer websites, applications, or consent mechanisms.

6. How We Use Data

Squid processes data only to:


  • Provide, maintain, and operate the Services

  • Monitor performance and reliability

  • Detect, prevent, and address technical or security issues

  • Comply with legal obligations


Squid does not monitor the content of communications and does not engage in surveillance or interception of communications.

7. Data Sharing and Service Providers

Squid may engage trusted third-party service providers to assist with infrastructure, hosting, security, and support. These providers process data only on Squid's behalf and under confidentiality and data protection obligations.


A current list of sub-processors and service providers is maintained at https://asksquid.ai/subprocessors.

8. Data Retention

Squid retains data only for as long as necessary to provide the Services, meet contractual obligations, or comply with legal requirements. Retention periods may vary based on customer agreements.

9. Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect data against unauthorized access, disclosure, or misuse. No system is completely secure.

10. International Data Transfers

Data may be processed or stored in the United States or other jurisdictions where Squid or its service providers operate. Appropriate safeguards are used where required by law, including Standard Contractual Clauses for transfers subject to the General Data Protection Regulation (GDPR).

11. Children's Privacy

The Services are not directed to individuals under the age of 18, and Squid does not knowingly collect personal data from children.

12. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal data, including:


  • Access: The right to know what personal data we process about you

  • Correction: The right to correct inaccurate personal data

  • Deletion: The right to request deletion of your personal data

  • Opt-Out: The right to opt out of certain processing activities


To exercise these rights, please contact us using the information below. We will respond to your request in accordance with applicable law.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have questions about this Privacy Policy or Squid's privacy practices, contact us at:


Email: info@asksquid.ai

©2025 ScriptEngine, Inc. (dba Squid, Inc.) · All rights reserved.

©2025 ScriptEngine, Inc. (dba Squid, Inc.)·

All rights reserved.

©2025 ScriptEngine, Inc. (dba Squid, Inc.) · All rights reserved.