Squid Knockout

GA4 is for analysts. Squid is for everyonelse.

GA4 is for analysts.
Squid is for everyonelse.

GA4 is powerful — if you're an expert or have a team to wrangle it.
Squid gives you just what you need to understand your business: real-time insights, visitor-level context, and no setup headaches.

Switching from GA4 isn’t just an upgrade — it’s a shift to revenue intelligence.

Switching from GA4 isn’t just an upgrade —
it’s a shift to revenue intelligence.

Get full-funnel visibility, identify real users, and trigger instant alerts — without cookies, waiting, or sampling.

Tracking & Resolution

Feature

Squid

GA4

Real-Time Visitor Alerts

✅

❌

Heatmaps

✅

❌

Full Visitor History

✅

❌

AI-Resolved Identities

✅

❌

Cookieless Tracking

✅

❌

Referrer Tracking

✅

Pageviews Tracked

✅

Revenue & Funnel Insights

Feature

Squid

GA4

Funnels & Drop-Off Journeys

✅

⚠️ (Complex)

UTM-to-Revenue Attribution

✅

❌

Conversion Labeling

✅

❌

CSV Export

✅

⚠️ (Limited)

No Sampling

✅

❌

Engagement Accuracy

✅

❌

Auto-Tagging (No Code)

✅

❌

Page Performance Monitoring

✅

❌

Real-Time Event Streaming

✅

❌

Get Squid and don't experience any of this….

Delayed Data

GA4 makes you wait up to 24 hours to see what's happening on your site. With Squid, insights are delivered instantly — so you can act while it matters.

Delayed Data

GA4 makes you wait up to 24 hours to see what's happening on your site. With Squid, insights are delivered instantly — so you can act while it matters.

Analytics Expertise Required

GA4 is built for analysts, not operators. Squid gives you everything you need — no training, no guesswork

Analytics Expertise Required

GA4 is built for analysts, not operators. Squid gives you everything you need — no training, no guesswork

No Visitor Clarity

GA4 shows anonymous sessions, not people. Squid shows real visitor profiles, their behavior, and what they're interested in.

No Visitor Clarity

GA4 shows anonymous sessions, not people. Squid shows real visitor profiles, their behavior, and what they're interested in.

Custom Setup Hell

Setting up GA4 events, funnels, and reports is a chore. Squid is plug-and-play with built-in heatmaps, journeys, and labeled conversions.

Custom Setup Hell

Setting up GA4 events, funnels, and reports is a chore. Squid is plug-and-play with built-in heatmaps, journeys, and labeled conversions.

Get full-funnel clarity, visitor-level resolution, and alerts that drive revenue - in under 2 minutes.

Start for free

Create your free account

No credit card or commitments required.

Install our analytics snippet

Squid integrates into all web frameworks.

Get visitor profiles immediately

Sent to Slack, Teams and Chrome

Frequently asked questions

You've got questions, we have answers.

How is Squid different from GA4?

Do I need to set up events or goals like in GA4?

Is Squid a replacement for GA4?

Does Squid track the full user journey like GA4?

Can I track marketing campaigns like in GA4?

Why choose Squid over GA4?

Squid Knockout

Squid vs. RB2B!

Squid vs. GA4

Squid vs. Hotjar

Resources

Getting Started

Knowledgebase

Support

Company

About

Squid Knockout

Squid vs. RB2B!

Squid vs. GA4

Squid vs. Hotjar

Resources

Getting Started

Knowledgebase

Support

Company

About

Squid Knockout

Squid vs. RB2B!

Squid vs. GA4

Squid vs. Hotjar

Resources

Getting Started

Knowledgebase

Support

Company

About