Squid Agency

Run every client's growth stack.
Under your brand.

Analytics, heatmaps, and visitor identification for all of your clients, white-labeled and managed from one dashboard. You bill them. We stay invisible.

Free for 30 days. Cancel anytime.

Make money

Agencies don't just use Squid. They sell it.

Three ways Squid turns into revenue for your agency.

Resell

White label it. Price it. Bill it.

Put your brand on the dashboards and the weekly reports, fold Squid into your service packages at your price, and keep the margin. Your clients never see us.

Retain

Prove your impact every Monday.

A white-labeled, AI-written analytics snapshot lands in your client's inbox each week, with your logo on it. Clients who see the results stay clients.

50% + 25%

Or refer and earn for life.

Prefer the affiliate route? Earn 50% of the first month and 25% commission for as long as your referral stays paid. Apply at [email protected].

One dashboard

All your clients. Zero chaos.

Built for the way agencies actually run accounts.

Every client in one place

Manage all client websites from a single dashboard, and share each client's view independently and securely.

Shared credits, no nickel and diming

Your plan's credits pool across every client site. Adding a client never means adding a fee, and a built-in meter keeps usage obvious.

B2B only, per client

Flip one switch and consumer traffic is never identified and never billed. A B2B client stops paying for B2C noise; a consumer brand leaves it off. Set it per site.

Per-site credit limits

Cap usage per client so one hungry site never eats another client's budget. Set it and forget it.

Delegated admin

Give teammates and clients exactly the access they need: viewer, admin, per site. You stay in control of the account.

Consolidated exports + reporting

One CSV across every client website, and consolidated email reports for the whole book of business. Month-end takes minutes, not a day.

Code-free event tagging

Label a client's key conversions by clicking, not coding. Those events flow into their reports and your proof-of-impact story.

A snippet you control

Not a dumb pixel. Configure which signals turn on, what gets captured, and what leaves the page, per client site. When a client's privacy policy is strict, you tune it down instead of walking away.

The toolkit

What every client site gets.

The three tools your clients will think you built for them.

Walrus presenting traffic analytics
GA4-like analytics

The numbers clients care about, in plain English.

  • Known visitors by day, unique against returning, with a rolling average
  • Engagement, average time on site, pages per session, and top pages by views
  • Traffic sources, browsers, devices, and a visitor map down to country
  • No setup: auto-tagging out of the box, no events or goals to wire
  • Real-time, unsampled, cookieless, no 24-hour GA4 lag
  • Weekly AI-written snapshot emailed to you or your clients, white-labeled
Behavioral heatmaps

Show clients where visitors click, scroll, and bail.

  • Click, scroll, and drop-off maps on every page, automatically
  • Compare desktop against mobile on the same page, side by side
  • Settle the "is anyone seeing our pricing section" argument with scroll depth
  • Tied to real people, not anonymous blobs. You know who clicked
  • Nothing to tag and no code to write. Heatmaps record from install
Crab reviewing a behavioral heatmap
The Squid mascot identifying a website visitor
Visitor identification

Turn client traffic into named pipeline.

  • Person-level identity on US traffic, up to 30% more reveals than competitors
  • Delivered instantly to Slack, Teams, HubSpot, or webhooks
  • Paired with behavior, so intent is obvious
  • Opt-in US data. GDPR does not apply; CCPA compliant

And it won't slow client sites down

Squid is the only platform in its class built on streaming technology, so your clients' performance scores don't take a hit. Their PageSpeed stays green, and so does your reputation.

ICP analytics

Traffic is easy. The right traffic is the job.

Six views that score who actually showed up against who the client wanted.

Overview

Is this working?

One ICP match score, trended by week, with a plain verdict on top.

By industry

Wanted against actual.

The industries the client targets, next to the ones that really showed up.

Leads

Leads and committees.

People ranked by intent. Two or more from one company becomes a buying committee.

By role

Seniority, not headcount.

Founders and executives as a share of every channel.

By content

Which page pulls whom.

Views, top role, top source. Click in for role against industry.

Campaigns

Fit, per campaign.

Every UTM campaign with its ICP share, senior share, and what they read.

First and last touch, one screen

Where they found the client and where they came back through, as ribbons you can click to trace.

The best source, not the biggest

Channels rank on fit. The one that sent two thousand of the wrong people does not win.

Questions
Can I use Squid for multiple client websites?

Yes. Manage unlimited client websites from one dashboard, with credits shared across all of them.

Can I invite my clients or team members to collaborate?

Yes. Share each client's site independently and securely, with viewer or admin roles per person, per site.

Is white-labeling available?

Yes. Dashboards and the weekly AI report emails carry your brand. White labeling is available as an add-on on Deep Sea and included on The Abyss.

Can I resell Squid or include it in my service packages?

Yes, that's the point. Package it at your price and bill your clients directly. We stay invisible.

Do you offer volume discounts or custom plans?

Yes. The Abyss plan is built for volume, with pricing that scales down as you grow. Talk to us at [email protected].

Your clients' growth. Your brand on it.

Free 30-day trial. Live in under 2 minutes. Credits shared across every client site.